Posts tagged: lithium

Sustainability in Sport: BASIS

By Grassgroup, November 24, 2015 4:53 pm

On Thursday 19th November I made my way down to Lord’s Cricket Ground for the fifth annual British Association for Sustainable Sport, BASIS, conference. It was a very early start and I felt very “professional business woman” heading down to London on the commuter train!

It was a truly fascinating day finding out how various clubs and organisations/businesses have made the transition to become sustainable such as, Eight Ash Cricket club, Forest Green Rovers football club, and Lord’s Cricket club. The importance of going sustainable was really made clear when it was announced that 2015 was the hottest year on record.

The influence of sport and sporting stars on the attitudes of the general public cannot be ignored. The impact of sport on the public’s behaviour has been an interest of mine since studying a variant of this discussion at university. It is becoming clear that a bilateral approach is needed in order to bring the discussion of sustainability to the forefront. In the case of football, if the stadium were to become sustainable it could increase support but it could also educate. If people are exposed to sustainable practices on a regular basis, such as recycling, when attending the Stadium for example, these habits could then be replicated in the domestic dwelling. Another possibility is encouraging a sports player to promote sustainability, the issue is that the player may also move clubs, but they will still remain an idol. I believe a double ended approach could be the way forward to promote sustainability, not only in sport but generally. One quote stood out in particular, Dave Newport from Sustainable Sports in the US said, that if the environment was a bank we would have saved it by now.

The whole day made me conscious about my own efforts for sustainability but equally from those in a position of influential power. It made me realise how proud I am to promote an innovative product like the ATT INFiNiSystem. Its lithium battery not only releases no fumes, but it tackles health and safety issues by reducing noise and vibration and it is financially more viable than the standard engine pedestrian mowers.

The importance of sustainability is an issue that needs to be tackled now, for now, not just with future generations in mind. If we think about future generations we may have a tendency to delay appropriate and necessary actions.

I would like to thank BASIS for such an insightful day and look forward to attending next at the Olympic Park!

 

Emily

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